Name: Michael Levey, senior strategist, Zer0 to 5ive
Placement: Time, June 15 print issue, an online feature, and a podcast
Pitch timeline: Nine months
Who is your client? What are its media goals?
Michael Levey: Our client is ClearCount Medical Solutions. Its objectives are to gain awareness for its SmartSponge System – which uses an RFID chip to prevent operating room personnel from leaving behind surgical sponges – with targeted audiences, potential investors, and the public, ...