NEW YORK: Time Inc. recently launched “Selling Detroit,” an initiative that aims to recruit young creative talent to the financially battered city. The effort is the second phase of the company's promotional program, called Assignment Detroit, which seeks to boost Detroit's image via local events and editorial coverage by Time Inc. properties.
For this new phase, the ad sales team tapped five Michigan-based advertising agencies to enter creative material that could include a print campaign, Web site, and/or video, in a contest. All agencies, ...