STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its ongoing social activism program, Earthkeepers. The initiative launches October 1 and aims to communicate the program's position via cross-promotional efforts with Jean, including in-store appearances, service events, and social media.
Additionally, Jean collaborated on an environmentally conscious boot product that will benefit his foundation, Yele Haiti.
“We thought there was a strong connection or opportunity to connect based ...