Client: Timberland (Stratham, NH)
Agency: Cone (Boston, MA)
Campaign: Arbor Day
Duration: April 26 - April 29
Budget: under $100,000
Timberland and corporate communications AOR Cone launched an Arbor Day (April 29) campaign this year to reinforce the company's environmental leadership.
“We've planted about 1 million trees, and we made a commitment to plant 5 million more,” explains Timberland's VP of global marketing Jim Davey. “Arbor Day got a little usurped by Earth Day. Rallying around it was an ...