STRATHAM, NH: Timberland partnered with social networking site Changents to launch a new forum for environmental activists and further its CSR goals.
Changents identified five of its members who have developed buzz-worthy environmental initiatives and featured them as “heroes” on the “Earthkeepers powered by Changents” section of the beta site, which went live June 9. The activists blog about their experiences, post on Twitter, and develop photo galleries of their activities. Visitors can then become “fans” or “backers” of individuals, and ...