ROLLING MEADOWS, IL: TicketsNow, an online ticket resale marketplace owned by Ticketmaster Entertainment, launched its Fans Up Front campaign on June 16. The initiative introduces new features to the site and educates consumers about the ticket resale industry.

"From the research that we've done, we know that fans of live entertainment are desperately seeking information. They want to be educated about ticket buying," said Jennifer Swanson, marketing communications director for TicketsNow. "Most people don't understand that TicketsNow is simply ...