SOMERSET, NJ: Ferrero's Tic Tac brand created a new Facebook app to support its Shake, Share & Care breast cancer awareness campaign, which launched today.
The app was developed by Tic Tac's PR AOR for the last four years, MSLGroup, which handles all the company's social media channels, as part of the brand's first-ever Tic Tac Extraordinary Caregiver Contest on its Facebook page.
“MSLGroup came up with the great idea of having this contest and they'll be supporting it with media outreach,” said ...