Company: Ferrero USA (Tic Tac brand)
Campaign: Shake It Up
PR agency: MSLGroup
Launch: January 17

Objective: Ferrero USA's Tic Tac brand will launch its Shake It Up initiative this month to connect with 18- to 35-year-olds.
  
“It's a way to shake up the little things you do in your mundane life,” says Tic Tac category manager Noah Szporn. “We seek ways to excite our audience. Our mission is not so much brand awareness, but bonding ...