NEW YORK: With the holiday shopping season in full swing, the Toy Industry Association (TIA) has instituted a more aggressive communications program to combat the ongoing negative media coverage related to toy safety issues.
Julie Livingston, senior director of marketing communications at the TIA, said the association has definitely taken a stronger stance. "We decided to get a bit more aggressive because of the importance of the December shopping period," she said.
As part of those efforts the association, which represents ...