Despite being one of the most sought after demographics, marketers still have trouble communicating with women. Mars is trying to sell a new chocolate bar to “career-minded” women by relating it to some sort of sex toy, and Dell mistakenly believes recipes and diet tips will draw women to its netbooks.
Maybe the boys like sex with their hamburgers (see Carl's Jr.'s ads with the writhing Paris Hilton et al.), but women shockingly prefer to keep these things separate for ...