I've noticed that many companies that know they should be active in social media are taking tentative steps forward, but would like to move faster.
These organizations have grasped the importance of social media in their communications strategy. But whether they're nervous about diving into the online conversation, or caught up in internal bickering over who “owns” it, or lack confidence in their strategy, their cautious pace is denying them the benefits of more robust online engagement. They know they should ...