CHICAGO: T-shirt company Threadless partnered with Twitter to crowdsource designs for new "Twitter Tees” – T-shirts that feature Tweets submitted and voted on by Twitter users. The nine-year old company already leverages crowdsourcing from its own online network for its designs. This latest effort aims to promote, drive sales, and encourage crowdsourcing for the Twitter Tees.
Threadless launched its first four Twitter Tees on Tuesday and will print winning slogans on two new shirts every week.
“The beauty of crowdsourcing is the audience really markets the products ...