There is nothing that puts a damper on a celebration like the potential death and harm of innocent turtles, whales, sea lions, and other wildlife.
Video game publisher THQ learned that the hard way when it released dozens of red balloons that ended up in San Francisco Bay. The stunt, which was met with immediate anger from Bay Area residents and others, was meant to promote the release of THQ's new game Homefront at the Game Developers Conference.