This week's news analysis examines the Catholic Church's use of social media. Yes, that's right; the Pope is now available as a Facebook and iPhone application. If ever there were a client that needed convincing of the ubiquity of social media, this news just might do the trick. While the Church's move into the social media space is a good step toward reaching a younger audience with its message, it also provides an important lesson for marketers.
Social media tools ...