A few years back when I was working on a project at Cisco to centralize the corporate and line-of-business PR shops, I researched a number of companies to understand how they organized their communications efforts. While many had different structures, one thing struck me. Each one - Intel, SBC, and several other top companies - had something in common: an ultimate group that made the key decisions that dictated the company's communications strategy and messaging. Sounds basic, but what's more ...