Hamstrung doctors. Disliked pharma companies. Number-crunching HMOs. Slick holistic healers. Understaffed government agencies. Caregiving families. Gatekeeping nurses. Skeptical journalists. Overwhelmed patients.
Health communicators are in the middle of it all. Our jobs have always have carried a degree of responsibility because the messages we convey literally can be matters of life and death. But today, as we near 2003, our job description has expanded from marketing supporter and reputation manager to facilitator and yes, healer, of the health sector.
The health sector ...