In a Q&A last week that ran in The Wall Street Journal, Pat Fallon, founder and chairman of advertising agency Fallon Worldwide, explained why his firm declined to re-pitch the BMW business.
"I guess in the end," he was quoted as saying, "I didn't think a review was appropriate and I couldn't get my head around the business reason for the review...I'm not sure it's the best use of our resources to go through four months of competition."
Fallon is fortunate ...