NEW YORK: Thomson Reuters launched its next-generation desktop product for financial pros, Eikon, with a multi-media campaign.
The product brings together data, news, analytics, trading tools, and social media applications into a single user interface.
The campaign includes PR efforts in 16 countries and in eight different languages. In addition to targeting trade and mainstream press, Thomson Reuters is also promoting Eikon through its social media channels, including its Twitter feed and Facebook page.
PR is handled in-house with some agency support ...