NEW YORK: As Thomson Reuters prepares to launch its first PR services platform in January, some industry insiders believe the new tool will offer stiff competition for existing newswires and other PR services.
Mark Kollar, partner at CJP Communications, said he expects Thomson One PR will affect the newswire industry by increasing competition, which will result in lower prices for users and increased commoditization.
“As a PR professional, I'll always look at new options that help me provide advice and counsel to ...