NEW YORK: Thomson Reuters will debut its Public Relations Suite, a service designed to improve the effectiveness of campaigns, this Sunday.
The impetus for the platform was the success the company had with its Investor Relations Suite and the press release self-publishing service it launched three years ago, said Corey Fiedler, VP of product management at Reuters.
“Our corporate group is very large within Thomson Reuters, where we have more than 2,500 corporate clients. We work with their IR teams, marketing ...