Trade shows are a gold mine for story leads that sustain a journalist’s editorial calendar for months. Participating in a trade show is a ticket to extensive broadcast and print coverage for the exhibitor that knows how to work it. Here are a few tips for turning your next trade show into a publicity bonanza.

Trade shows are a gold mine for story leads that sustain a

journalist’s editorial calendar for months. Participating in a trade

show is a ticket to extensive broadcast and print coverage for ...