Has your boss ever referred to you as the company ’spin-doctor?’ In my opinion, company executives who call their PR people spin-doctors are idiots. It just proves they don’t understand the business of public relations or the media.

Has your boss ever referred to you as the company ’spin-doctor?’ In

my opinion, company executives who call their PR people spin-doctors are

idiots. It just proves they don’t understand the business of public

relations or the media.



Recently, I’ve been talking a lot about getting back to basics in ...