This week's PR Technique tackles the issue of defending an account. It's a topic that is definitely timely, given there have been several big account reviews in the past few months, including Philips and Wal-Mart. Whether these reviews come as a surprise to the incumbent agency is up for debate, but one thing is for sure: In the current environment, no agency is safe. A firm's years of experience and history with a client does not protect an agency like ...