PR pros are counteracting overuse of "Web 2.0" by adapting outreach to its core element: bloggers
Say "Web 2.0" in front of Voce president Rich Cline, and what you may witness is exasperation.
"The Web 2.0 phrase itself has been abused to the point where it has no meaning," Cline says. "It smacks of 'dot-com;' it has that flavor to it. It misrepresents companies behind it that have a real business methodology and trips the cynicism wire in everyone's head."
"We're always prone ...