This week, PRWeek hosted the PRWeek Lab, a virtual conference on the topic of social media. Featuring case studies from such companies as Ford, IBM, Kodak, FedEx, and American Airlines, the two-day event attracted hundreds of PR professionals from agencies, corporations, nonprofits, and government. Once again, it showed that although the industry has been discussing social media for years, it is a topic that continues to fascinate PR professionals.
Perhaps this is because despite the seemingly ubiquitous nature of social media ...