In our lead news story last week, "Tool draws attention to firms' Wikipedia edits," PR pros warned their counterparts to beware of the new tool, WikiScanner, which allows anyone to strip through the haze of Web anonymity to determine who has been making alterations to the entries on the new-media encyclopedia.
It is a message that bears repeating.
One PR pro recently told us, with some pride, about the scraps he has with an ideological opponent of his and admitted, without ...