STAMFORD, CT: Gaming online publisher Themis Group hired Ogilvy PR Worldwide as its first AOR, effective February 23. In a six-figure, year-long contract, it will work to raise brand awareness of its Web sites, primarily the flagship online magazine The Escapist, according to Tom Kurz, chairman and CFO of Themis.
The team plans to raise the brand's profile beyond its core video-gaming industry and enthusiast community audiences. The agency is also seeking to raise recognition of the Web destination in the ...