The new “business normal” spawned by the Web contains both promise and peril, continuous change, and a significant opportunity for the emergence of “best of breed” PR pros who understand this new landscape and can deal with the increasing democratization of information.
There is now an urgent role for people like us to interpret, create, and guide multilateral conversations; provide a bridge to comprehension and order; and monitor and connect to the opinions of an increasingly open, mobile, and participative public.
In ...