From shared education to global footprints, PR networks bring value to members that extends beyond new-business opportunities.
Newcomers to independent PR networks often hope to generate vast amounts of new business by becoming members, but executives at the networks say the ultimate benefits lay elsewhere.
Lucy Siegel, president and CEO of the new network Public Relations Boutique International, argues that the network's greatest gift for its members is education.
"The number one [reason] people want to join is they think ...