In this new format of PRWeek, it seems appropriate to note the new challenges and opportunities for corporate or nonprofit PR pros. In the rapidly changing environment of how the public receives, perceives, creates, and interacts with information, there is great opportunity to add knowledge, context, and depth to the great public debate that has been accelerated by the Internet. The “big bang” of technology continues to explode, creating an expanding number of outlets and increasingly niche information.
Today's communication about ...