As consumers barrel down the road of constant change and evolving technology, marketing, advertising, and PR are barreling right along with them. Communications is an ever-changing business. Clients and agencies need to keep up with and, ideally, stay ahead of everything from media to mindset to behavior.
In Pile and Company's agency reviews, we see how this climate has changed the dynamic of the client-agency relationship, and how consumer behavior and technology have changed what clients are looking for in agencies. ...