Organization: Toy Industry Association
Leadership team size: Eight
What's new: Strategies and tactics rev up as holiday shopping season gets in full swing
About 50% of toy industry sales come during this time of year, reports Stacy Leistner, VP of strategic communications for the Toy Industry Association.
This fall, the organization's in-house communications team has focused on its holiday push to build consumer awareness of new and upcoming products in the market.
"We do a lot ...