Broadcast PR can be part of the portable video revolution.
The notion of portable video content has been commonplace in Asia and Europe for a few years. Even US-based electronics manufacturers have been dabbling with the idea.
Still, Apple's recent introduction of the video iPod will likely bring the concept to the critical masses. And this could bring even more attention to other mobile content devices, such as cell phones, PDAs, and Sony's PlayStation Portable.
Broadcasters are already taking advantage ...