This is a different kind of business book. Unlike most others, it doesn't pontificate. It makes its points by providing real-life examples of how businesses go off track. Time after time, Keough teaches a lesson – frequently one that is or should be obvious – and it's actually enjoyable. Careful selection of anecdotes and quotes drive home the points that reflect Keough's extensive experience and impact on one of the world's most iconic products as former CEO of The Coca-Cola Company. Reading the ...