With daily audience of about 80,000 e-mail and RSS subscribers, TechCrunch is clearly a successful tech news destination. But while that readership is fairly robust, this environment proves that it's not about the numbers, it's about the engagement.
Web 2.0 companies - essentially those that are marketing software that fosters organization, collaboration, or a way of doing things more efficiently or in a more interconnected manner - look to TechCrunch as a encyclopedia of their startups and product launches, fixes, and ...