The HBO drama series The Wire is best known for its unflinching portrayal of murderous drug dealers, boozing cops, and crooked politicians that infest the urban pathways of Baltimore. This season, (the show's last), much of the action will also center on "The Baltimore Sun," a fictionalized version of the city's real-life publication.

While traditional branding wisdom might not recommend tying the name of a respectable news outlet to a show rife with drugs, cursing, and bloodshed, the pop culture ...