This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
In turn, those companies are responding with cause-related programs that engage not only consumers, but their employees as well.
KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has been raising funds for Susan G. Komen for the Cure since 2001 - $5 million in the US and $6 million globally.
The "Cook for the Cure" program has two primary ...