To recruit talent with 10-plus years' experience, you need a creative and delicate approach.
Following years of acquisitions, Ohio-based Cardinal Health is the second-largest US pharmaceuticals distributor. No. 19 on the 2006 Fortune 500, Cardinal needed an architect for a global communications infrastructure for its vast corporate umbrella, which spans six continents and includes 55,000 employees.
Retained by Cardinal, Smooch Reynolds, CEO of The Repovich-Reynolds Group, eyed Shelley Bird, chief communications officer at NCR Corp. Bird's resume boasted a VP posting at ...