The old adage, “I'm from Corporate and I'm here to help” is well understood for what it implies: Corporate help is an oxymoron.
It doesn't have to be. However, research indicates that a sizable gap remains between the value Corporate practitioners believe they deliver to their companies and the perception of practitioners within business units.
The principal driver of this disconnect is the certainty with which Corporate practitioners believe it is strategically important for all employees to know and appreciate the work ...