There are a lot of people in the business world who don't "get" the media - the vast majority, in fact.
There are even those in the marketing world who don't get it, as evidenced by our recent
PRWeek/MS&L Marketing Management Survey. The study revealed that almost 17% of respondents, including CMOs, brand managers, and VPs of marketing, said their organizations had bought advertising in exchange for coverage, and 7% said their companies have had an implicit/nonverbal agreement with a reporter ...