Public affairs campaigns often hinge on convincing people to support a certain cause. Very often, the key to achieving this is a matter of first asking the right questions.
Such was the case for HŠagen-Dazs, which earlier this year employed Ketchum Public Affairs to help develop Congressional testimony and a public affairs campaign to raise awareness about the unsolved mystery of America's declining honey bee population.
Making the case for why the public should care about the seemingly arcane issue ...