Even with the explosion of Web video, there are some campaigns where traditional broadcast can still play a relevant part.
According to the American Cancer Society, 10,400 children under the age of 15 will be diagnosed with cancer in 2007; 1,545 patients will succumb to the disease.
To help kids cope, as well as to remind them of the importance of their medical treatments, Cigna Healthcare formed a relationship with HopeLab, a nonprofit that uses policy, research, and other avenues to ...