Tut tour exhibits the unfortunate art of wrongfully bashing PR pros
I always enjoy returning to LA to see what sort of PR snits have unfolded while I was away. The one that caught my eye first centers on an exhibit of Egyptian antiquities at the Los Angeles County Museum of Art (LACMA). Concerns about less-than-anticipated attendance have led to speculations about an inadequate PR and marketing campaign for the show, which features the famed King Tut. Billed as the greatest ...