If the greeting is not friendly, kiss your PR hopes good-bye
On a recent trip from New York to Florida, I stayed at a gorgeous hotel in Charleston, SC, where I was reminded of something that many businesses too often neglect: The first, and perhaps most vital, detail of retail PR begins with the person who initially greets you, answers the phone, or takes your reservation. Collateral materials, media placements, and community outreach won't count for peanuts if the folks on ...