Sponsored by the Council of PR firms

There is a good deal of optimism among PR firms these days as business in 2005 continued its upward trajectory. The Council's 2005 Q4 "quick survey" found that 83% of member firms made strong gains in revenue in 2005 (by an average of 12%), and the majority experienced growth in profitability.

While bottom-line numbers have improved, future prosperity may depend on the profession's ability to prove that it is a vital part of the ...