Client: The Pantry (Cary, NC)
PR agency: Largemouth Communications (Raleigh-Durham, NC)
Campaign: Salute Our Troops
Duration: May-September 2011
Budget: About $100,000 for PR (about $1 million marketing budget)
The Pantry, which owns and operates more than 1,600 Kangaroo Express convenience stores in 13 states, and AOR Largemouth Communications executed a multi-faceted campaign from Memorial Day to Labor Day aimed at deepening relationships with consumers, employees, and vendors while raising money for military-related ...