In PR, we pride ourselves on delivering results that are less “short-burst” and more “long-term.” We discuss our results as “earned,” as opposed to the “paid” results our partners in the advertising segment of the marketing functions drive. Within the marketing functions, we sometimes have similar goals, if only to change behavior, drive interest and discussion, and, ultimately, affect business results.
For years, we've all looked a tad different, brought somewhat different skill sets to the table, and typically had dramatically ...