Client: The Out NYC (New York)
Agency: Nancy J. Friedman Public Relations (New York)
Campaign: The Out NYC launch
Duration: March 2012 – September 2012
The Out NYC is a gay-oriented, straight friendly lifestyle resort that opened in Manhattan March 1.
Nancy J. Friedman Public Relations was hired to devise and execute a launch campaign to generate awareness and buzz and drive bookings.
“The Out NYC is a first-of-its-kind lifestyle resort – gay-oriented, gay-owned, operated ...