Client: The Out NYC (New York)
Agency:
Nancy J. Friedman Public Relations (New York)
Campaign
: The Out NYC launch
Duration: 
March 2012 – September 2012
Budget:
 $55,000

The Out NYC is a gay-oriented, straight friendly lifestyle resort that opened in Manhattan March 1.

Nancy J. Friedman Public Relations was hired to devise and execute a launch campaign to generate awareness and buzz and drive bookings. 

“The Out NYC is a first-of-its-kind lifestyle resort – gay-oriented, gay-owned, operated ...