As we approach graduation season, some students will soon launch their careers at PR firms across the US.

It's a great time to get into our business. PR's role and value are becoming more pronounced in organizations, while technological advances are spurring new excitement and creativity in the work. These trends were reflected in data recently collected by the Council of PR Firms.

Firms surveyed last month averaged a 10.8% increase in first quarter revenues over Q1 2005, and 89% of ...