In the mid-2000s, some PR pros had the luxury of getting clients to dip their toes into social media – an arena where they truly got “credit for playing,” at least for awhile. Those days are gone. We've reached a point where we're fending off complaints when clients aren't actively participating on Twitter, Facebook, Foursquare, or the other myriad social spaces.
What's still around, however, is the “OMG!” moment. This isn't a new development – most of us are familiar with ...